Effective date: August 31, 2020
PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.
Collection of Personal and Non-Personal Information
We collect and store certain personally identifiable information about you (i.e., information that may identify you in some way; such as your name, date of birth (DOB), email address, place of birth or screen name) (“PII”) only when you voluntarily submit it..
We may request that you submit PII in certain instances, such as when you register on our platform, use the services offered by us, submit comments/questions or when requesting information.
When you connect to our platform, there is certain technical, non-personally identifiable information that does not identify any individual (“non-PII”) that may be collected and stored through the use of “cookie” technology and IP addresses. PII is not extracted in this process. Non-PII may include, but is not limited to, your IP host address, internet browser type, personal computer settings, and the number, duration, and character of page visits. This information assists us to update our site so that it remains interesting to our visitors and contains content that is tailored to visitors’ interests.
We may also collect business identifiable information (“BII”) when required for merchants for the purpose of providing our services.
- To respond to your questions, comments, and requests; to provide you with access to certain areas and features on our site; and to communicate with you about your activities on our site.
- To investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, the rules or policies of the site, or the rights of third parties; or to investigate any suspected conduct we deem improper.
- To help us develop, deliver and improve our products, services and content.
- To share with our parent, subsidiary, and affiliated companies, and promotional partners involved in creating, producing, delivering, or maintaining our site, as required to perform functions on our behalf in connection with the site (such as administration of the site, administration of promotions or other features on the site, marketing, data analysis, and customer services). In order to share such information, it may be necessary for us to transmit your PII outside the jurisdiction set forth below and for you to agree to this transfer. Further use or disclosure of PII by these parties for other purposes is not permitted.
- To share with third-party service providers whom we employ to perform functions on our behalf in connection with the site (such functions may include, but are not limited to, order fulfillment, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data and providing marketing assistance, and providing customer service). These third-party service providers have access to PII that is needed to perform their functions, and they may collect or store PII as part of their performance of these functions, but they are not authorized to use it for other purposes.
- For our internal purposes, such as auditing, data analysis, and research, to improve our products, services and customer communications.
- For other purposes as disclosed when your PII is collected or in any additional terms and conditions applicable to a particular feature of our site.
- For disclosures required by law, regulation, or court order.
- For the purpose of or in connection with legal proceedings or when necessary for establishing, defending, or exercising legal rights.
- In an emergency to protect the health or safety of users of our site or the general public, or in the interests of national security.
Except as provided for herein, we will not provide any of your PII to any third parties without your specific consent.
Managing your personal information. You have the ultimate control over the PII that we collect and use. You can always choose not to provide certain PII, but please keep in mind that you may not be able to use some of the features offered by the site unless you provide us with your PII (e.g., we will not be able to fulfill your purchase order without certain PII). If you wish to verify, update, or correct any of your PII collected through the site, contact us on the details provided in the contact section of this policy.
Know Your Customer (KYC)
We may use Refinitiv – World-Check One or any other customer screening platform, created to support due diligence needs in the fight against financial crime, bribery, and corruption. Please note that these platforms may have their own privacy policies and customer service policies, and we do not have control over their management of data.
We may also use your PII for the following purposes:
Direct marketing. We may use your personal information to send you Macro Quarks-related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the “Your Choices” section below.
For research and development. We may use your personal information for research and development purposes, including to analyze and improve the Service and our business.
To create anonymous data. We may create aggregated, de-identified or other anonymous data records from your personal information and other individuals whose personal information we collect. We put personal information into anonymous data by excluding information that makes the data personally identifiable to you, such as your name. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and to promote our business.
To comply with laws and regulations. We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal processes, such as to respond to subpoenas or requests from government authorities.
For compliance, fraud prevention and safety. We may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) audit our internal processes for compliance with legal and contractual requirements; (c) enforce the terms and conditions that govern the Service; and (d) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity, including cyber-attacks and identity theft.
With your consent. In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.
Cookies do not contain any personal or confidential information about you.
We use three types of cookies on our websites:
- Session cookies that are deleted after each visit
- Persistent/tracking cookies that remain in place across multiple visits to our websites
- Third-party cookies that are used by other parties, for example, Google Analytics
Session cookies and persistent cookies are necessary for you to use our website. These cookies can be deleted via your browser, but this will restrict the functions that you can carry out on our websites.
Session cookies expire when you leave the website and are not stored on your computer and do not contain any personal data. Persistent cookies last beyond your visit to our website.
We may use Google Analytics on our website. This is a tracking cookie that enables us to track how popular our site is and to record visitor trends over time. The cookie does not contain any personal data, but it does use your computer’s IP address to determine where in the world you are accessing the website from and to track your page visit within the site.
These cookies are usually supplied by business partners. They help us to filter out information that is not relevant to you.
You can control and/or delete cookies as you wish; for details, see aboutcookies.org. You can delete all cookies that are already on your computer, and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit our website, and some services and functionalities we offer may not work.
To restrict or handle cookies, please see the “Help” section of your internet browser.
We use extended validation SSL certificates, which are designed to provide users with the highest level of security and a high level of trust; and are issued only after meeting a series of stringent validation requirements.
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our site. The security on the internet is not 100% guaranteed; however we use best efforts to keep it secure for the users. We do not accept liability for unintentional disclosure. We encourage you to use caution when using the internet.
We may use third-party analytics services, such as Google Analytics, to collect and analyze the non-directly identifying personal information described above. These analytics services use the visitor tracking technology we have described above, such as cookies, tracking pixels or other mechanisms to collect, use, share and store our users’ data.
We use the visitor action pixels from Facebook Inc. This allows user behavior to be tracked after the user has been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e., we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and use it for their own promotional purposes, in accordance with Facebook’s Data Usage Policy (https://www.facebook.com/about/privacy/). You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. The legal basis for the use of this service is Article 6, paragraph 1, sentence 1, letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads.
Do Not Track
Do not track (DNT) is a concept that has been promoted by regulatory authorities for the internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites. Industry groups, internet browsers, technology companies, and regulators have been working together to develop a DNT technology standard. While some progress has been made on this issue, it has been slow; to date, no standard has been adopted. Without an industry standard for DNT, users cannot know how any given company abides by a DNT signal they receive from browser headers. Because there is no single standard, we currently do not respond to DNT signals. For more information regarding do-not-track mechanisms, see http://allaboutdnt.com/.
NOTICE TO CALIFORNIA RESIDENTS – CCPA
Section effective as of: January 1, 2020
We are required by the California Consumer Privacy Act of 2018 (“CCPA”) to provide to California residents an explanation of how we collect, use and share their personal information, and of the rights and choices we offer to California residents concerning that personal information.
Your California privacy rights. The CCPA grants California residents the following rights. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.
- Information. You can request information about how we have collected, used and shared your personal information during the past 12 months.
- The categories of personal information that we have collected.
- The categories of sources from which we collected personal information.
- The business or commercial purpose for collecting and/or selling personal information.
- The categories of third parties with whom we share personal information.
- Whether we have disclosed your personal information for a business purpose, and if so, the categories of personal information received by each category of third-party recipients.
- Whether we’ve sold your personal information, and if so, the categories of personal information received by each category of third-party recipients.
- Access. You can request a copy of the personal information that we have collected about you during the past 12 months.
- Deletion. You can ask us to delete the personal information that we have collected from you.
You are entitled to exercise the rights described above free from discrimination in the form of legally prohibited increases in the price or decreases in the quality of our service.
How to exercise your California rights. You may exercise your California privacy rights described above as follows:
- Right to information, access and deletion. You can request to exercise your information, access and deletion rights, by emailing email@example.com. We reserve the right to confirm your California residence to process your requests, and we will need to confirm your identity to process your requests to exercise your information, access or deletion rights. As part of this process, government identification may be required. Consistent with California law, you may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government issued identification. We cannot process your request if you do not provide us with sufficient information to allow us to understand and respond to it.
- Request a list of third-party marketers. California’s “Shine the Light” law (California Civil Code § 1798.83) allows California residents to ask companies with whom they have formed a business relationship primarily for personal, family or household purposes to provide certain information about the companies’ sharing of certain personal information with third parties for their direct marketing purposes during the preceding year (if any). You can submit such a request by sending an email to firstname.lastname@example.org with “Shine the Light” in the subject line. The request must include your current name, street address, city, state, and zip code, and it must attest to the fact that you are a California resident.
We cannot process your request if you do not provide us with sufficient information to allow us to understand and respond to it.
FOR USERS FROM EEA / EU – Your rights under the GDPR
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Macro Quarks aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data.
If you wish to be informed of what personal data we hold about you, and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
- The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your personal data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
- The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
- The right to object. You have the right to object to our processing of your personal data.
- The right of restriction. You have the right to request that we restrict the processing of your personal information.
- The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
- The right to withdraw consent. You also have the right to withdraw your consent at any time where Macro Quarks relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
Sharing Your Personal Information
We do not sell, trade, or rent users’ personal identification information to others in accordance with the CCPA. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.
Macro Quarks is not intended for use by children under 18 years of age, and we do not knowingly collect information about children under age 18 through the Service. If we learn that we have collected personal information of a child without the consent of the child’s parent or guardian as required by law, we will delete it. We aim to fully comply with the COPPA.
Our site may provide links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites, and we are not responsible for the practices employed by websites linked to or from our site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites that have a link to our site, are subject to that website’s own terms and policies.
We will retain your information for as long as needed to provide you with the site services, for our valid business purposes, and as necessary to comply with our legal obligations, to resolve disputes, to defend our legal rights, and to enforce our agreements.
By using this site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our site. Your continued use of the site following the posting of changes to this policy will be deemed your acceptance of those changes.